Marketing translation: the transcreation process Marketing translation demands more than simple translation. You’ve carefully crafted your message to convey your brand personality and appeal to your audience at an emotional level. To reach hearts as well as minds, you use familiar words and symbols to excite, […] (Read more...)
December 24, 2020
December 24, 2020
Keyword translation and localization for international SEO When you translate your website to serve an expanding global market, keep search optimization in mind from the very start. Search engine optimization (SEO) includes adapting the content and meta-data to match buyers’ search strategies and search engines’ requirements. […] (Read more...)
December 23, 2020
What is pseudo-translation and how does it help? If someone at Scriptis tells you they are running a pseudo-translation on your content, don’t worry. It doesn’t mean that we’re off our game. Pseudo-translation allows us to spot potential problems in the layout or display of […] (Read more...)
December 23, 2020
The business case for e-learning translation The business case for e-learning is well-established, but what about the business case for e-learning translation? How can you assess the ROI of translating and localizing e-learning for foreign-language audiences? First, let’s look briefly at the factors for analyzing the […] (Read more...)
December 23, 2020
Translation for HMI (Human-Machine Interface) strings Our clients in automotive and manufacturing often require translation for HMI (Human-Machine Interface) strings. Translating HMI strings is not as straightforward as you might think. This type of project requires ongoing communication between the client, the project manager, and […] (Read more...)