What Are CAT tools and how do they benefit you? What are CAT tools? Almost all professional translators use computer-assisted translation (CAT) tools. These are not the same as automated translation engines. They do not replicate or replace humans’ unique ability to interpret meaning. Instead, […] (Read more...)
Blog
December 14, 2020
December 14, 2020
Winning at search engine optimization is an important ingredient for sales growth. If you are planning to translate your website for foreign or bilingual markets, international search engine optimization might seem especially daunting. It shouldn’t. Although SEO guidelines seem to change constantly, your development team […] (Read more...)
December 7, 2020
Executive Summary Our client, a global provider of packaging solutions, received overseas orders for machines used for bottling pharmaceuticals. The machine labels, strings for the human-machine interface, and operating manual all required translation into multiple languages. The Challenge The content was highly specialized. Finding technical […] (Read more...)
December 2, 2020
What is transcreation? Great marketing copy doesn’t happen overnight. It requires multiple iterations of concept testing, rewriting, and audience testing. The process becomes more difficult when you’re creating content in multiple languages. Recently, Brand Quarterly argued that there are only two strategies for localizing marketing messages: […] (Read more...)
November 23, 2020
Articulate Storyline translation and localization: client checklist When a new client needs Articulate Storyline translation and localization, we ask these questions to guide the translation process. We also make suggestions for controlling integration costs. Advance preparation can streamline the process and ensure a great outcome. […] (Read more...)