{"id":10969,"date":"2022-04-12T11:02:43","date_gmt":"2022-04-12T15:02:43","guid":{"rendered":"https:\/\/www.scriptis.com\/?p=10969"},"modified":"2025-03-14T16:10:48","modified_gmt":"2025-03-14T20:10:48","slug":"traduction-automobile","status":"publish","type":"post","link":"https:\/\/www.scriptis.com\/fr\/traduction-automobile\/","title":{"rendered":"La traduction automobile\u00a0: une expertise \u00e0 multiples facettes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La traduction automobile&nbsp;: une expertise \u00e0 multiples facettes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La traduction automobile marie la rigueur de la traduction technique \u00e0 la cr\u00e9ativit\u00e9 de la traduction marketing. Scriptis se sp\u00e9cialise en traduction automobile et compte parmi ses clients d\u2019importants constructeurs de v\u00e9hicules. Ceux-ci nous font confiance pour l\u2019uniformit\u00e9 des traductions, le contenu cr\u00e9atif et la confidentialit\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u2019importance de la terminologie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019industrie automobile est en constante \u00e9volution en mati\u00e8re d\u2019\u00e9quipements de s\u00e9curit\u00e9 et de performances. Certains de ces \u00e9quipements peuvent \u00eatre propres \u00e0 un constructeur,&nbsp;alors que d\u2019autres red\u00e9finissent la norme dans l\u2019industrie. Une partie des \u00e9quipements de s\u00e9curit\u00e9 font m\u00eame l\u2019objet d\u2019une r\u00e9glementation. Chaque nouvel \u00e9quipement n\u00e9cessite une terminologie technique adapt\u00e9e \u00e0 l\u2019industrie et une terminologie de marque adapt\u00e9e aux clients. M\u00eame si une caract\u00e9ristique similaire est offerte par plusieurs constructeurs, chacun adopte une terminologie de marque explicite qui le distingue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Maintenir sa voie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les dispositifs qui emp\u00eachent le conducteur de quitter sa voie sur la route, notons ces appellations g\u00e9n\u00e9riques&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Syst\u00e8me d\u2019avertissement de sortie de voie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistance au maintien de voie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistance au centrage dans la voie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, chaque constructeur a adopt\u00e9 une terminologie qui lui est propre pour d\u00e9crire les \u00e9quipements. Honda d\u00e9tient une marque d\u00e9pos\u00e9e de sa suite d\u2019\u00e9quipements Honda Sensing<sup>MD<\/sup> d\u00e9sign\u00e9e syst\u00e8me d\u2019aide au respect des voies. Ford inclut ce dispositif et fait la distinction entre l\u2019assistance au suivi de voie et l\u2019alerte de suivi de voie. Audi le d\u00e9signe par l\u2019assistance active au maintien de voie. Quant \u00e0 Mitsubishi, le syst\u00e8me Mi-Pilot comprend une assistance au maintien de voie. L\u2019observateur occasionnel ne verra peut-\u00eatre pas une grande diff\u00e9rence entre ces termes, mais il est essentiel pour chaque fabricant qu\u2019ils soient utilis\u00e9s de mani\u00e8re uniforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9videmment, de telles distinctions se retrouvent \u00e9galement dans la traduction de cette terminologie. Par exemple, en Allemagne, BMW offre&nbsp;<em>Spurf\u00fchrungsassistent<\/em>, Ford l\u2019appelle <em>Fahrspurhalte-Assitant<\/em>, et Volkswagen,&nbsp;<em>Spurhalteassistent Lane Assist.<\/em> Chacune de ces d\u00e9signations de marque est utilis\u00e9e de mani\u00e8re uniforme en allemand par les diff\u00e9rents constructeurs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qui d\u00e9cide des traductions?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les constructeurs automobiles investissent des ressources et d\u00e9ploient des efforts consid\u00e9rables de communication de marque pour les nouveaux \u00e9quipements de la saison. Le choix des termes est un processus it\u00e9ratif qui requiert discussion, n\u00e9gociation et connaissance de la strat\u00e9gie de la soci\u00e9t\u00e9. L\u2019\u00e9quipe de la planification des produits tient compte de consid\u00e9rations r\u00e9glementaires et techniques ainsi que du go\u00fbt du jour pour arriver \u00e0 un vocabulaire propre \u00e0 la marque. Dans une industrie automobile hautement concurrentielle, les processus d\u00e9cisionnels se d\u00e9roulent dans le plus grand secret. La publication d\u2019information est coordonn\u00e9e pour en tirer parti de mani\u00e8re optimale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le prolongement de ce processus, la traduction de la terminologie de marque en diverses langues s\u2019effectue \u00e9galement dans la plus stricte confidentialit\u00e9. Nous offrons \u00e0 nos clients automobiles des services de consultation afin d\u2019aider les \u00e9quipes r\u00e9gionales de planification \u00e0 \u00e9laborer et \u00e0 adapter les termes pour un nouveau march\u00e9 cible. Notre \u00e9quipe demeure sensible aux particularit\u00e9s d\u2019une r\u00e9gion \u00e0 l\u2019autre du globe&nbsp;: la terminologie \u00e9tablie pour les francophones du Canada doit \u00eatre adapt\u00e9e par rapport \u00e0 la terminologie fran\u00e7aise qui serait utilis\u00e9e en France ou en Belgique. Et afin de faire respecter un nombre potentiellement \u00e9lev\u00e9 de parties prenantes, nos responsables linguistiques et nos chefs de projet ont d\u00e9velopp\u00e9 des comp\u00e9tences en mati\u00e8re de diplomatie et de gestion du flux des travaux (ou de projets), n\u00e9cessaires \u00e0 l\u2019atteinte d\u2019un consensus sur les termes cl\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bases de donn\u00e9es terminologiques et m\u00e9moires de traduction <\/strong><strong>automobiles<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu\u2019il existe de nombreux termes automobiles g\u00e9n\u00e9riques utilis\u00e9s universellement par tous les constructeurs, il est essentiel de pr\u00e9server les diff\u00e9rences entre les marques. Une fois un consensus \u00e9tabli sur la terminologie, l\u2019\u00e9quipe de Scriptis utilise les <strong><a href=\"https:\/\/www.scriptis.com\/fr\/outils-de-tao\/\">m\u00e9moires de traduction<\/a><\/strong>&nbsp;et&nbsp;<strong><a href=\"https:\/\/www.scriptis.com\/fr\/traduction-des-termes-techniques\/\">les bases terminologiques<\/a> <\/strong>propres au client. Les m\u00e9moires de traduction sont essentiellement des bases de donn\u00e9es de segments jumel\u00e9s des langues source et cible de traductions ant\u00e9rieures. Lorsque le contenu d\u2019une traduction existante est mis \u00e0 jour, la m\u00e9moire de traduction aide \u00e0 retrouver l\u2019ancienne traduction et \u00e0 indiquer le changement, ce qui permet d\u2019\u00e9conomiser temps et argent. La base de donn\u00e9es terminologiques est utilis\u00e9e conjointement \u00e0 la m\u00e9moire de traduction afin de favoriser l\u2019utilisation uniforme des termes cl\u00e9s. Un traducteur automobile ne devrait jamais utiliser la m\u00eame m\u00e9moire de traduction pour diff\u00e9rents clients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u2019avenir de la traduction automobile<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les secteurs desservis par Scriptis, l\u2019industrie automobile est l\u2019un des plus dynamiques et des plus gratifiants. Suivre les innovations techniques en mati\u00e8re de s\u00e9curit\u00e9 et de performances reste un d\u00e9fi constant, et de nouveaux d\u00e9veloppements en mati\u00e8re de v\u00e9hicules \u00e9lectriques et \u00e0 faible consommation de carburant se profilent \u00e0 l\u2019horizon. Quelle que soit la suite des choses, notre \u00e9quipe est pr\u00eate.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.scriptis.com\/fr\/contactez-nous\/\" style=\"background-color:#ee8003\"><strong>Pour en savoir plus sur notre expertise en traduction automobile, communiquez avec Scriptis.<\/strong><\/a><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>La traduction automobile&nbsp;: une expertise \u00e0 multiples facettes La traduction automobile marie la rigueur de la traduction technique \u00e0 la cr\u00e9ativit\u00e9 de la traduction marketing. Scriptis se sp\u00e9cialise en traduction automobile et compte parmi ses clients d\u2019importants constructeurs de v\u00e9hicules. Ceux-ci nous font confiance pour<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":9,"featured_media":10964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[306,282],"class_list":["post-10969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-astuces","tag-traduction-marketing","tag-traduction-technique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La traduction automobile\u00a0: une expertise \u00e0 multiples facettes &#8211; Scriptis<\/title>\n<meta name=\"description\" content=\"La traduction automobile marie la rigueur de la traduction technique \u00e0 la cr\u00e9ativit\u00e9 de la traduction marketing.&#8211; Scriptis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scriptis.com\/fr\/traduction-automobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La traduction automobile\u00a0: une expertise \u00e0 multiples facettes &#8211; Scriptis\" \/>\n<meta property=\"og:description\" content=\"La traduction automobile marie la rigueur de la traduction technique \u00e0 la cr\u00e9ativit\u00e9 de la traduction marketing.&#8211; Scriptis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scriptis.com\/fr\/traduction-automobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Scriptis\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T15:02:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T20:10:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scriptis.com\/wp-content\/uploads\/2022\/03\/automotive-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"451\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jen Horner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jen Horner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/\"},\"author\":{\"name\":\"Jen Horner\",\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/#\\\/schema\\\/person\\\/033105a59e3aaf8a6e2734d27875d27c\"},\"headline\":\"La traduction automobile\u00a0: une expertise \u00e0 multiples facettes\",\"datePublished\":\"2022-04-12T15:02:43+00:00\",\"dateModified\":\"2025-03-14T20:10:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/\"},\"wordCount\":907,\"publisher\":{\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.scriptis.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/automotive-.jpg\",\"keywords\":[\"traduction marketing\",\"traduction technique\"],\"articleSection\":[\"Conseils et id\u00e9es pour les clients\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/\",\"url\":\"https:\\\/\\\/www.scriptis.com\\\/fr\\\/traduction-automobile\\\/\",\"name\":\"La traduction automobile\u00a0: une expertise \u00e0 multiples facettes &#8211; 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