{"id":12500,"date":"2025-08-29T11:33:11","date_gmt":"2025-08-29T15:33:11","guid":{"rendered":"https:\/\/www.scriptis.com\/?p=12500"},"modified":"2025-09-25T15:45:40","modified_gmt":"2025-09-25T19:45:40","slug":"intelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.scriptis.com\/fr\/intelligence-artificielle\/","title":{"rendered":"L\u2019intelligence artificielle, plafonn\u00e9e?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les organisations ont investi des milliards en IA g\u00e9n\u00e9rative. Pourtant, selon un r\u00e9cent rapport du MIT (<a href=\"https:\/\/www.artificialintelligence-news.com\/wp-content\/uploads\/2025\/08\/ai_report_2025.pdf\"><em><strong>State of AI in Business 2025<\/strong><\/em><\/a>), <strong>95\u00a0% des projets en intelligence artificielle g\u00e9n\u00e9rative (GenAI) n\u2019apportent encore aucun retour concret<\/strong>. L\u2019adoption est massive \u2014 presque toutes les entreprises ont test\u00e9 ChatGPT, Copilot ou des outils similaires \u2014 mais la cr\u00e9ation de valeur reste limit\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le monde de la traduction vit pas mal la m\u00eame exp\u00e9rience&nbsp;: Scriptis m\u00e8ne depuis plus d\u2019un an l\u2019essai de diverses technologies d\u2019IA, mais les r\u00e9sultats sont d\u00e9cevants. En fait, la plupart des entreprises dans notre domaine en arrivent \u00e9galement \u00e0 cette conclusion (qui n\u2019est tout de m\u00eame pas la fin des haricots). En fin d\u2019ann\u00e9e&nbsp;2024, on croyait encore qu\u2019en nourrissant les grands mod\u00e8les de langage (LLM) de jeux de donn\u00e9es de plus en plus \u00e9toff\u00e9s, on am\u00e9liorerait la qualit\u00e9 des pr\u00e9traductions. Cette ann\u00e9e, un consensus se d\u00e9gage graduellement au sein de notre communaut\u00e9 d\u2019experts&nbsp;: il y a un plafond \u00e0 l\u2019IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le rapport en question souligne deux leviers pour cr\u00e9er de la valeur au moyen de l\u2019IA&nbsp;:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Privil\u00e9gier les partenariats<\/strong>&nbsp;: les initiatives men\u00e9es avec des fournisseurs externes r\u00e9ussissent deux fois plus que les d\u00e9veloppements internes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Viser les processus internes<\/strong>&nbsp;: les plus grands gains se trouvent dans l\u2019automatisation de la finance, de l\u2019approvisionnement et du service \u00e0 la client\u00e8le plut\u00f4t que dans des projets tourn\u00e9s vers la vente et le marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles conclusions une organisation ayant fr\u00e9quemment recours \u00e0 la traduction devrait-elle en tirer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f <strong>Contrairement aux attentes, l\u2019IA ne fait pas de magie<\/strong>. Le rapport montre que la majorit\u00e9 des projets d\u2019IA \u00e9chouent parce que les outils sont mal int\u00e9gr\u00e9s au quotidien. Pour vos contenus multilingues, cela signifie qu\u2019un simple recours \u00e0 ChatGPT ou \u00e0 un outil g\u00e9n\u00e9rique ne garantit ni coh\u00e9rence terminologique, ni conformit\u00e9 r\u00e9glementaire, ni respect de votre image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f <strong>L\u2019int\u00e9gration, au c\u0153ur de la cr\u00e9ation de valeur<\/strong>. Les gains apparaissent quand l\u2019IA est <strong>personnalis\u00e9e, encadr\u00e9e et reli\u00e9e \u00e0 vos flux r\u00e9els<\/strong>. Un cabinet de traduction externe apporte cette expertise&nbsp;: gestion des m\u00e9moires de traduction, contr\u00f4le qualit\u00e9, adaptation culturelle, respect des guides stylistiques. Autrement dit, il transforme la puissance brute de l\u2019IA en solutions concr\u00e8tes pour vos besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f <strong>Le partenariat vaut plus que l\u2019outil<\/strong>. Comme le souligne le rapport, les projets men\u00e9s avec des partenaires sp\u00e9cialis\u00e9s r\u00e9ussissent deux fois plus souvent que ceux d\u00e9velopp\u00e9s seuls. Pour une entreprise, collaborer avec un cabinet exp\u00e9riment\u00e9 permet de combiner <strong>IA et expertise humaine<\/strong> afin de r\u00e9duire les co\u00fbts, d\u2019acc\u00e9l\u00e9rer la mise en march\u00e9 et de garantir la qualit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.scriptis.com\/fr\/contactez-nous\/\" style=\"border-radius:39px;background-color:#ee8003\"><strong>Besoin de services de traduction professionnels et efficaces? Communiquez avec Scriptis.<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les organisations ont investi des milliards en IA g\u00e9n\u00e9rative. Pourtant, selon un r\u00e9cent rapport du MIT (State of AI in Business 2025), 95\u00a0% des projets en intelligence artificielle g\u00e9n\u00e9rative (GenAI) n\u2019apportent encore aucun retour concret. L\u2019adoption est massive \u2014 presque toutes les entreprises ont test\u00e9<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":9,"featured_media":12498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[431,432],"class_list":["post-12500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-astuces","tag-assurance-qualite-fr","tag-gestion-de-projet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019intelligence artificielle, plafonn\u00e9e? &#8211; Scriptis<\/title>\n<meta name=\"description\" content=\"Les organisations ont investi des milliards en IA g\u00e9n\u00e9rative. Pourtant, selon un r\u00e9cent rapport du MIT, 95\u00a0% des projets en intelligence artificielle g\u00e9n\u00e9rative n\u2019apportent encore aucun retour concret.&#8211; Scriptis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scriptis.com\/fr\/intelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019intelligence artificielle, plafonn\u00e9e? &#8211; Scriptis\" \/>\n<meta property=\"og:description\" content=\"Les organisations ont investi des milliards en IA g\u00e9n\u00e9rative. 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