transcreation

March 26, 2021

Case Study: Transcreation for Global Marketing

Executive Summary Scriptis provided translation for a global advertising campaign for audio devices. We translated and localized a series of 25 brand headlines for ten different languages. These were Simplified Chinese (for mainland Mandarin speakers), Dutch, Canadian French, European French, German, Italian, Korean, European Portuguese, […] (Read more...)

May 8, 2025

Case study: copywriting and translation for a global brand

Executive Summary Our client, a popular jeans and sportswear brand, came to Scriptis for English copywriting followed by French translation for the Canadian market. Since 2020, Scriptis has translated retail content for the parent company, a leading global apparel and accessories company with a portfolio […] (Read more...)

June 23, 2022

How to meet the challenges of e-commerce translation

How to meet the challenges of e-commerce translation Research by the payment processing vendor Stripe explored why nine out of ten lost e-sales fail on the checkout page. They reviewed European e-commerce websites and discovered three basic errors. The most common error? A failure to […] (Read more...)

April 14, 2021

Translation for blog posts: best practices and workflows

Translation for blog posts: best practices and workflows If you serve a multilingual market, you know the importance of translating your website. However, many multilingual sites maintain blogs in one language only. Scriptis has a strong bilingual customer base, and our clients demand content in […] (Read more...)

January 8, 2021

What’s the @ sign called?

Does the symbol @ have a name?  In English, it’s just the boring “at sign,” with an origin in commerce and bookkeeping. However, other languages around the world use much more colorful names for @. Little linguistic details matter. That’s why translation for marketing and […] (Read more...)